疯狂Black Friday！美国黑色星期五创108亿美元新记录，最畅销产品竟然是电视？

电子商务巨头亚马逊宣布，今年11月21日至12月2日的黑色星期五周和网络星期一假日购物活动是有史以来规模最大的，与前几年同期相比。

该公司表示，此次交易活动创下了销售额和商品销售量的纪录，表明电子商务需求持续增长。然而，它没有透露具体数字。

亚马逊表示，电视是最畅销的。在美国，一些最畅销的产品类别包括电子产品、玩具和美容。

在电子商务中应用人工智能

亚马逊表示，它通过使用创新的生成人工智能功能来帮助客户快速找到合适的商品，从而使网上购物更快、更容易。

它指出，亚马逊的人工智能对话式购物助手Rufus也可以帮助客户找到量身定制的交易和礼物。

根据Adobe Analytics的数据，今年黑色星期五，购物者的支出创纪录地达到108亿美元。据美国国家公共电台报道，这一金额比去年总额高出10%，是2017年同期支出的两倍。

E-commerce giant Amazon announced that its Black Friday week and Cyber Monday holiday shopping event this year — from November 21 through December 2 — was its biggest ever compared to the same 12-day period in prior years.

It said that the deal event saw record sales and a record number of items sold, demonstrating the continuing growth of e-commerce demand. However, it did not disclose the specific number.

Amazon said television was the top seller. In the US, some of the best-selling product categories included electronics, toys, and beauty.

Utilising AI in e-commerce

Amazon said it helps make online shopping faster and easier by using innovative generative AI features to help customers quickly find the right items.

It noted that Rufus, Amazon's AI-powered conversational shopping assistant, also helps customers find tailored deals and gifts.

On Black Friday this year, shoppers reportedly spent a record US$10.8 billion, according to Adobe Analytics data. This amount is 10% higher than last year's total and double the spending during the same period in 2017, NPR reported.